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Increasing Website Activity through Email Signatures

Friday, June 3rd, 2011

Making sure your website has a steady amount of activity is one of the most important aspects to maintaining a successful website. Increasing website activity is one of the easiest ways you can make your site more popular as well as help your business if it is ran over your site.  By using specific tools, such as email signatures, you can passively increase your website’s activity with no extra effort required.  Even if you have been using email for years, you may not be aware that you can add signatures to your emails.  Email signatures consist of a few lines of text that are automatically added to the bottom of each email you send.  You can usually create these signatures using a       “preferences” tab on the email program you most often use.  After you create an email signature, each time you send an email, your email program will automatically add whatever you saved as your signature to the bottom of the email, without you needing to do anything.

Before you can enjoy the increase in website activity through email signatures, you will need to create an appropriate signature.  To do this, you should consider two things.  First, consider how much space your email program allows you for your signature.  This will be important, as you may need to condense your content to fit the program you use.  Secondly, and most importantly, you need to think about what you want to say with your signature.  If you are running a business it is probably best to use your name, the business name, address, phone number, and website address.  This is a very professional and passive way to promote your website.  If you have a more casual website, you may want to include your name, the website link, and a nice quote or two that you find inspiring, entertaining, or relevant to your website.  Think about the overall feel of your website and try to keep your signature in the same tone of writing.

There are a few “rules” in creating an email signature to help website activity.  The first rule is to keep your signature limited to four lines or less.  If you create long signatures, it is likely the reader will completely tune out and not remember anything in your signature.  There is also that possibility that they will not even read it because it “looks too long”.  This can occur frequently.  Keep in mind that most people use email because it is easy to use as well as fast.  Therefore, they will not be prompted to read areas of email that are long because they will feel they take up too much time.   Another rule is to make sure your email signature is appropriate for all ages, genders, and ethnicities.  The last thing you want to do is offend someone with your signature because this will not attract website activity, but deter it.

After you successfully create your signature, be sure to save it in your email program so that it is added each time you email someone.  You may have to “check” a specific box in your “preferences” to get to this point.  You can check to make sure it is working correctly by sending yourself an email.  Your signature should show up exactly how others will view it on the email.  After everything is working properly, all you need to do is send emails like normal.  The more emails you send, the more often your website link will be viewed.  When you send emails that are forwarded by the recipient, your signature will be viewed even more than expected.  The chain of email is a complicated one with many viewers, so you will likely get viewers that you don’t expect, which is great for your website.  The more the link is viewed, the more traffic you will have on your website.

Increasing website traffic through email signatures is one of the most effortless and passive ways of advertising.  You will probably even forget that you are advertising because you don’t need to do anything to do so after the initial setup phase.  Email signatures are a great tool that cost nothing and can deliver results.  Those who don’t use them are often those that have no idea how to use them.  By learning to set up your own email signature you can immediately begin seeing an increase in traffic to your website.

Three Reasons Why Online Directories Could Work for You

Monday, March 28th, 2011

Online directories are typically places you can list your business and website for others to see.  These directories are broken into different categories for easier navigation.  If someone is looking for a stereo site for example, they can simply go to the electronic section and see a list of every site that deals with stereos listed.  After choosing which site to proceed to, the viewer then simply clicks on the link provided and is lead right to that particular site.  Online directories offer areas for any type of business you could imagine.  They are a place where people can quickly come to get names of businesses and websites.  Thousands of web users utilize online directories each day, making them a popular option for website operators and business owners.  If you are considering placing your site on an online directory, consider these three reasons why online directories could work for you.

Exposure

Website success has many elements involved.  One of the most important elements however is exposure.  If your website never gets any type of exposure, then it is unlikely that it will ever become successful.  For people to visit your website, they must be informed that it exists.  This is an easy task for a large corporation who can advertise on television or large billboards.  It can be extremely difficult for the smaller business however.  Online directories do however offer great exposure for your website and business.  They allow you to post your information, such as your business name and website link, in places where people can actually look for you.  Instead of you looking for people to invite to your site, they are basically searching you out.  Just by placing your information in an online directory, your website traffic will increase dramatically.  When you are putting your name and website out there, people are certainly more likely to find you.

Online directories usually offer different levels of exposure as well.  You can usually choose between different levels of advertising.  For example, one choice might be to simply add your name and website link to the main directory.  Another choice however might be to add your name and website link to the main page of the appropriate area of the directory or to add “bold” text to your ad.  These options are all beneficial and can help you get even more exposure.

Inexpensive

One reason online directories might be the perfect solution for you is that they are relatively inexpensive.  If you are a small business owner, chances are there is not a lot of room in your budget for advertising.  Advertising however is one of the key elements to the success of a business.  Many online directories will offer a basic listing for free.  This is a great opportunity to allow businesses with no advertising budget to advertise.  These listings are usually very simple and contain “no frills”, but they are useful indeed.  You can always get your information added to several online directories for free and cover more ground than you thought possible.  If you are looking for an inexpensive way to advertise online, online directories are a great option.

Professionalism

If you want your business and website to look as professional as possible, online directories can help.  By simply placing your information in an online directory, you can look very professional in the eyes on consumers.  Basically, when a consumer looks through an online directory, they consider every listing to be one of a professional business.  Although this is not always the case, it certainly does not harm valid professional businesses to any degree.  If you take the time to list your information, you are taking another step toward a higher level of professionalism.  Therefore, online directories can help you develop or maintain the professionalism you seek.

Choosing to post your information in an online directory should not be a difficult decision.  As you can see, there are many reasons why online directories could work for you.  No matter if you are looking for more exposure, an inexpensive option, or for a higher level of professionalism, online directories can help you achieve your goals.  Just be sure to do a little research and find online directories that will offer you what you need.  The more you can post within, the more traffic your website is likely to have.  So, go ahead and post in as many as possible!

7 Strategies to Choosing an Effective Domain Name

Saturday, March 19th, 2011

There are many ways in which you can register domains, or domain name, and most of the time it is relatively inexpensive and sometimes it is even free. You simply need to do a little research in order to find the domain name that works for your business and fits your budget as well.

1.What’s the purpose of the domain name? Are you planning on using this name as the main website for your company, as a one page sales letter site, or squeeze page site?  If the domain name will be your primary company website, try and find the closest version to your company name that you can.  If you’re just starting out, choose your business name and domain name with care.  When I started my virtual assistant practice, I chose the name SOHO Business Solutions, as I thought everyone knew that SOHO stood for Small Office, Home Office.  I think I’ve run into 2 people in my 7 years in business who knew what that acronym stood for. If I had it to do over again for this business, I would choose a business name and domain name with virtual assistant in the title, like InternetMarketingVirtualAssistant.com, a name I just recently purchased.

If the purpose of a domain is for a one-page sales letter site or a squeeze page, think ahead as to how you might promote this site.  Because content is king in today’s internet marketing world, there’s little chance that either of these types of sites would be picked up by the search engines on key words.  Therefore, your best promotion strategy is PPC, or “pay per click”, where you’re buying keywords for placement in search engines.  If you’re buying keywords from Google, for example, the paid listings appear at the top of a search in a blue box, or down the right-hand side of your screen.  You want to be sure that the info displayed there is compelling enough to get someone to click and visit your site.  So, for example, I’ve created a squeeze page, GetMoreClientsOnline.com, which has a compelling solution to a common problem that my clients have, as a side door gateway to my OnlineBizCoachingCompany.com coaching website.

2.  Brainstorm a list of ideas of the problem you’re trying to solve or the solution that you have.  A domain name that clearly indicates what you do, or a problem that you solve, or a solution that you have to a problem will give a visitor a fairly clear picture of what s/he’ll find on your website.  What I typically do is go to my domain registrar, www.UltraNetDomains.com, and just start plugging in the names I’m brainstorming until I come up with 3 or 4 that are available.  If the domain name that you type in isn’t available, the service will come up with 10 or so alternates for you to consider.  I found this alternate listing quite helpful recently in picking the name of an article directory site that I want to create.

3.  For SEO (Search Engine Optimization) purposes, it helps to have your keywords in your domain name.  Marla Regan, who’s a professional organizer, has put two keywords in her domain name, OrganizedTime.com. Retirement Coach Lin Schreiber has her keyword niche in her domain, RevolutionizeRetirement.com.  Consultant John Reddish has the desired outcome keywords in his domain, GetResults.com.  I own a domain that I haven’t yet developed for house sitters, BecomeAHouseSitter.com.  Before buying your domain, make a list of keywords that someone might use to find you online.  This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer.

4. Shorter is better, if it’s to be your primary domain. I haven’t always followed my own rules here, as I tend to have business names that are quite lengthy. If the domain name is going to be your primary domain where your primary email address will be housed, you want your domain name to be as short, catchy, and memorable as possible. After a few times of spelling out your lengthy email address, you’ll come to appreciate the beauty of a short domain name. Your domain name can contain up to 67 letters and numbers, although I would encourage you not to have one of this length, and can contain no special characters other than hyphens.

5.  Purchase your your given name as a domain name.  I typically tell my clients not to try and brand their given name as their business name, as that takes many years, much money, and lots of hard work to have the name recognition of Oprah, for example.  However, it still pays to purchase your given name as a domain name, as well as any common misspellings of your name.  Many people think my name is Donna Gunther, with an “h” in the last name, but I’ve been unable to register that common misspelling of my name, as a photographer in Venice, CA, has owned in since 2000. Once you’ve purchased your name as a domain, you can redirect it to your primary website.  This means that when someone types in a domain, they land at the website to which you pointed that domain.  So, currently DonnaGunter.com redirects to OnlineBizCoachingCompany.com because I don’t want to use my name as a website, although that might change in the future.

6. Buy the .COM version of the name if it is available.  When people hear a domain name, they “hear” .COM whether it’s .NET or .BIZ or .ORG or whatever.  So, it pays to find a domain name that you like that is part of the .COM family. If you just can’t get the name you want, try a hyphenated version of the .COM name.  For example, when I was seeking a domain name for my Self-Employment Coaching Gym, I really wanted SelfEmploymentSuccess.com, but it wasn’t available.  However, Self-Employment-Success.com was available, so I grabbed that.  Many SEO specialists state that search engines like hyphenated names, and many online business owners use hyphenated keywords in their domain names to be more attractive to search engines. I don’t have a clear answer as to the validity of this theory, so I just advocate going this route before having to resort to the .NET or .BIZ of the name you desire.  Some domain name holders may be willing to sell you the domain name that you want.  You can find out who owns a domain name by checking the WhoIs Registry at Internic, http://www.internic.net/whois.html.  For info about country codes (two-letter) top-level domains (.UK or .CA, for example) visit http://www.uwhois.com/cgi/domains.cgi?User=NoAds

7.  Consider owning other versions of your primary domain name. If you are registering the .COM version of a domain for your business, you may also want to secure variations of the name, alternate spellings, common misspellings, and the .NET and .ORG versions of your domain and repoint them to your main site to keep them out of the hands of your competitors. You can also go broke very quickly by purchasing all of these variations, so exercise some restraint in your purchases and don’t go crazy with purchasing every single variation of your domain name.  For my coaching company site, I own both the OnlineBizCoachingCompany.com and OnlineBusinessCoachingCompany.com and decided that was good enough.

Your domain name is the beginning of the establishment of your presence online,  Take some time and put some thought into the process so that the domain name serves you well in the years to come, and is an effective tool for helping you get more clients online.

Khairilz, is an internet marketer. For the last 4 years, he was active in affiliate marketing, his latest product is Mega PLR Packages . Visit today for a discounted price
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Choosing Domain Names for Your Business

Wednesday, March 2nd, 2011

Let’s say that you’re creating a website for Barb’s Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com? 

Perhaps — but don’t stop there. Having the right domain name, or domain names, can bring more traffic to your site.

Why more than one domain name?

One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:

- Bring site visitors who type variations of your domain name

- Acquire traffic that might otherwise go to your competition

- Harness the marketing power of keyword domains

Your primary domain name

If it’s feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.

Domain name extensions

Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?

If your website is aimed at people in a specific country, having a country-specific domain can help:

- Site visitors will recognize right away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.

- Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn’t hosted in that country.

On the other hand, if you’re targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.

If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.

Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.

Domain name length

A short domain is easier to remember, it has less risk of being mistyped, and it’ll fit easily on your business cards and correspondence.

Conversely, if a short name doesn’t represent your business, it’s more difficult for people to remember. The short names you like may already be taken anyway.

If your business name is up to three easy-to-spell words, it’ll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.

Secondary domain names

Secondary domains directing to your site are for online use:

- For people who type your primary domain name incorrectly

- For people who search for your products or services online

Typing and spelling variations

How many ways can people spell and type your business name?

barbsspecialtypetproducts.com

barbs-specialty-pet-products.com

barbspecialtypetproducts.com

barbsspecialitypetproducts.com

barbsspecialitypetproducts.com

barbspecialtyproducts.com

barbspecialtyproduct.com

Hyphens aren’t recommended for your primary domain. When people tell others about your site, they’re likely to omit the hyphens. They may also forget to type them.

For secondary domains, hyphens make long domains easier to read. Each word stands out when people see your domain. However, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.

Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don’t make any difference.

Consider all of these variations for secondary domain names:

- With and without hyphens

- Different ways of spelling some words

- Singular and plural versions of nouns

- Extensions with .com and .net as well as a country-specific extension if relevant

What people search for

If you want to find the website for Time magazine, you might do a search for it, or you might try typing in time.com. If you do the latter, you’ll find yourself at the Time site.

This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you’ll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so does northwesternmutualfinancialnetwork.com).

While having keyword domain names may not draw a lot of site visitors, using them is a technique to consider. 

http://computers-olipolus.blogspot.com/

How to use more than one domain

Set up your website with your primary domain, and use that domain on your correspondence and with your customers.

Point secondary domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these services).

With domains that are simply variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.

The next step

Once you decide on the available domains that you want, register them immediately. They might not be available tomorrow.

If you don’t already have a business name, you’ll find it easier to market your business online if you choose a primary domain and a business name together. If your first choice for a business name doesn’t work well with any available domains, consider a business name that you can easily market with an available domain. Once you’ve registered that domain name and your business name, register secondary domains and put them to use.

Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don’t register will be available for competitors to register and use. If a domain is valuable to a competitor, it’s valuable to you.

Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business. http://www.moneybizhome.com/http://www.moneybizhome.com/
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Trademark: Legal Care for Your Business & Product Name (Paperback) newly tagged "domain names"

Sunday, February 13th, 2011
Trademark: Legal Care for Your Business & Product Name

Trademark: Legal Care for Your Business & Product Name (Paperback)
By Stephen Elias

The Domain Game (Hardcover) newly tagged "domain names"

Sunday, February 13th, 2011
The Domain Game

The Domain Game (Hardcover)
By David Kesmodel